Product Adoption Analytics

Enabling Data-Driven Product & GTM Decisions

QUICK SUMMARY

Developed product adoption analytics and dashboards (Pendo), transforming fragmented data into key metrics and actionable insights used to guide product, sales, marketing, and customer strategy.

CONTEXT

Product, marketing, and sales teams lacked clear visibility into product usage, limiting their ability to prioritise features, optimise campaigns, or measure impact.

GOAL

  • Improve visibility into product adoption

  • Enable data-driven decisions

  • Support prioritisation across Product and Marketing

  • Build a scalable analytics foundation

MY ROLE

Owned product adoption analytics, defining key metrics, building dashboards, and enabling teams to leverage data in decision-making.

APPROACH

  1. Defined key adoption and engagement metrics

  2. Built accessible dashboards for cross-functional teams

  3. Structured data for clarity and usability

  4. Enabled teams through training and collaboration

  5. Connected insights to product and GTM decisions

OUTCOME

  • Improved visibility into product adoption and user behaviour

  • Enabled more informed product and marketing decisions

  • Increased use of data across teams

  • Established scalable analytics practices

Next

Growth & GTM