About

I’m a product marketing professional in B2B SaaS, focused on driving adoption, go-to-market success, and customer growth.

I connect product, sales, marketing, and customer experience to translate complex capabilities into clear value, build scalable GTM systems, and deliver measurable business impact.

How I work

  • Combine product insight with strategic GTM execution

  • Focus on clear positioning, structured thinking, and measurable outcomes

  • Partner cross-functionally with Product, Sales, and Customer teams

  • Build scalable, repeatable systems that drive long-term growth

Experience snapshot

  • Led go-to-market execution across 7 international markets, driving 40%+ product adoption growth

  • Improved customer experience, increasing NPS by 40% through lifecycle and engagement strategy

  • Built product adoption analytics,

    enabling data-driven roadmap and GTM decisions

  • Experienced in SaaS and technology-driven environments, working across product, marketing, and data

Experience & Education

Product Marketing Specialist

Virta Global | 2024 – Present

  • Lead go-to-market strategy and execution across 7 international markets, driving 40%+ product adoption growth

  • Define positioning, messaging, and sales enablement (decks, demos) to support pipeline, conversion, and revenue

  • Drive lifecycle and engagement strategy, increasing NPS by 40% and reducing support dependency by 30%

  • Build product adoption dashboards (Pendo), enabling data-driven roadmap and GTM decisions

  • Partner cross-functionally with Product, Sales, Marketing, and Customer teams to align strategy and execution

Product Marketing Coordinator

Virta Global | 2022 – 2024

  • Supported go-to-market execution, campaigns, and product launches across multiple markets

  • Contributed to positioning, messaging, and customer-facing product communication

  • Collaborated with cross-functional teams on campaigns, lifecycle initiatives, and content development

  • Supported improving product engagement through structured communication and marketing initiatives

Business Analyst

Med Tour Easy | 2021 – 2022

  • Analysed business and customer data to support strategic decision-making and process improvements

  • Delivered insights to improve operational efficiency and customer experience

  • Worked cross-functionally to translate data into actionable recommendations

Marketing Expert

Statzon | 2018 – 2019

  • Executed digital marketing initiatives across channels

  • Supported content creation, campaigns, and brand communication

  • Gained foundational experience in marketing strategy and execution

Education

Master’s Degree – Business Analytics

Lappeenranta University of Technology | 2020 – 2022

  • Focus: Data analysis, business strategy, and decision-making

  • Foundation for data-driven product marketing and analytics work

Bachelor’s Degree – International Business

Lappeenranta University of Technology | 2017 – 2020

  • Focus: Marketing, business strategy, and global markets

Tools & Systems

GTM & Marketing:
HubSpot, Salesforce, Semrush, Mailchimp

Product & Analytics:
Pendo, Tableau, Power BI, Microsoft Excel

Design & Content:
Adobe Suite (Illustrator, InDesign, Photoshop), AI video & localisation tools

Project & Web:
Jira, Monday, WordPress

Contact

If you’re looking for someone who can connect product, marketing, and data to drive meaningful results, feel free to get in touch.