About

I am a growth-oriented marketing, analytics, and customer engagement professional with experience spanning digital marketing, product marketing, business analysis, customer experience, and international project collaboration.

Throughout my career, I have worked across technology, healthcare, tourism, innovation, e-mobility, and research-driven environments, helping organizations improve customer engagement, optimize business performance, and drive sustainable growth.

My strengths lie in connecting data, customer insights, and strategy to create measurable business impact.

I hold Bachelor's and Master's degrees and have participated in international research and innovation initiatives including NordBiz (Sweden) and CREA Circular Economy (Latvia).

I am passionate about lifelong learning, emerging technologies, AI-driven transformation, customer-centric growth, and building meaningful solutions that create value for both organizations and their customers.

How I work

  • Combine product insight with strategic GTM execution

  • Focus on clear positioning, structured thinking, and measurable outcomes

  • Partner cross-functionally with Product, Sales, and Customer teams

  • Build scalable, repeatable systems that drive long-term growth

Experience snapshot

  • Led go-to-market execution across 7 international markets, driving 40%+ product adoption growth

  • Improved customer experience, increasing NPS by 40% through lifecycle and engagement strategy

  • Built product adoption analytics,

    enabling data-driven roadmap and GTM decisions

  • Experienced in SaaS and technology-driven environments, working across product, marketing, and data

Experience & Education

Experience

Product Marketing Specialist

Virta Global | 2024 – Present

  • Lead go-to-market strategy and execution across 7 international markets, driving 40%+ product adoption growth

  • Define positioning, messaging, and sales enablement (decks, demos) to support pipeline, conversion, and revenue

  • Drive lifecycle and engagement strategy, increasing NPS by 40% and reducing support dependency by 30%

  • Build product adoption dashboards (Pendo), enabling data-driven roadmap and GTM decisions

  • Partner cross-functionally with Product, Sales, Marketing, and Customer teams to align strategy and execution

Product Marketing Coordinator

Virta Global | 2022 – 2024

  • Supported go-to-market execution, campaigns, and product launches across multiple markets

  • Contributed to positioning, messaging, and customer-facing product communication

  • Collaborated with cross-functional teams on campaigns, lifecycle initiatives, and content development

  • Supported improving product engagement through structured communication and marketing initiatives

Business Analyst

Med Tour Easy | 2021 – 2022

  • Analysed business and customer data to support strategic decision-making and process improvements

  • Delivered insights to improve operational efficiency and customer experience

  • Worked cross-functionally to translate data into actionable recommendations

Marketing Expert

Statzon | 2018 – 2019

  • Executed digital marketing initiatives across channels

  • Supported content creation, campaigns, and brand communication

  • Gained foundational experience in marketing strategy and execution

Education

Master’s Degree – Business Analytics

Lappeenranta University of Technology | 2020 – 2022

  • Focus: Data analysis, business strategy, and decision-making

  • Foundation for data-driven product marketing and analytics work

Bachelor’s Degree – International Business

Lappeenranta University of Technology | 2017 – 2020

  • Focus: Marketing, business strategy, and global markets

Marketing

  • Product Marketing

  • Growth Marketing

  • Digital Marketing

  • Performance Marketing

  • Content Marketing

  • Email Marketing

Analytics

  • SQL

  • Excel

  • Power BI

  • Google Analytics

  • Reporting

Skills

CRM

  • HubSpot

  • Salesforce

  • Mailchimp

  • Klaviyo

SEO

  • SEO

  • GEO

  • Keyword Research

  • Technical SEO

Communication

  • Storytelling

  • Stakeholder Management

  • Presentations & Sales Decks

  • Public Speaking

Tools & Systems

GTM & Marketing

  • HubSpot, Salesforce, Semrush, Mailchimp, Meta Ads, Google Ads, LinkedIn Ads

Product & Analytics

  • Pendo, Tableau, Power BI, SQL, Microsoft Excel, Google Analytics, Google, GA4, Excel

Design & Content

  • Adobe Suite (Illustrator, InDesign, Photoshop), AI video & localisation tools, Canva, Synthesia,

Project & Web

  • Jira, Monday, WordPress

Contact

Open To

  • Product Marketing

  • Growth Marketing

  • Digital Marketing

  • Business Analysis

  • Communications

  • Project Management

Finland (Open to Hybrid, Remote & International Opportunities)