Shima Edalaltkhah

Growth Marketing | Product Marketing | Customer Engagement | Business Analytics

Helping organizations turn customer insights, data, and strategy into measurable growth.


Experienced across:

  • Product Marketing

  • Digital Marketing

  • Customer Engagement

  • Data Analytics

  • Go-to-Market Strategy

  • CRM & Lifecycle Marketing

  • Content & Communications

  • Innovation & EU Projects

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Signature Impacts

New!

Selected Impact:

Revenue & Growth

  • Supported growth initiatives across 7 international markets

  • Improved adoption, engagement, and commercial performance through data-driven marketing and customer experience optimization

Customer Engagement

  • Increased customer satisfaction and engagement through lifecycle marketing, communication strategies, and customer-centric improvements

Data & Analytics

  • Built dashboards, reports, and insights frameworks supporting business decisions and performance optimization

Digital Marketing

  • Planned and executed multi-channel campaigns across SEO, paid media, email marketing, CRM, and social platforms

Strategic Projects

  • Contributed to EU-funded projects, international research initiatives, innovation ecosystems, and business transformation programs

Core Expertise

Product & Go-To-Market

Positioning, Messaging, Launch Strategy, Adoption, Customer Insights.

Digital & Growth Marketing

SEO, Paid Media, Email Marketing, Social Media, Analytics, Campaign Optimization

Customer Engagement & CRM

Customer Journeys, Lead Generation, Retention, Lifecycle Marketing, Customer Experience

Business & Data Analytics

SQL, Excel, Reporting, Dashboards, KPI Tracking, Data-Driven Decision Making

Content & Communications

Content Strategy, Thought Leadership, Newsletters, Social Media, Corporate Communications

Innovation & Projects

EU Projects, Research Initiatives, Ecosystem Building, Stakeholder Management